In a recent case study, a 10-unit boutique hotel achieved an impressive 24% annual revenue boost under our management. This substantial increase was the result of a full portfolio assessment that addressed pricing, promotions and marketing, distribution, and ancillary income opportunities. By identifying overly aggressive discounting patterns in the face of shorter booking windows, we were able to adjust the hotel’s approach to maintain rate integrity during both low and high-demand periods. In some cases, summer weekend ADR increased by as much as 150% without sacrificing occupancy.

The property benefited from a more strategic markup structure and an improved distribution plan that prioritized high-performing channels and better marketing visibility. These changes strengthened the hotel’s position in competitive periods while maximizing rate potential year-round. Occupancy remained strong, and guests enjoyed an elevated experience through a more cohesive and value-focused offering.

“This success story shows how our combination of deep hospitality expertise and data-driven strategy can produce measurable, lasting results,” said Wallace of VRM Management. “We pride ourselves on delivering outcomes that not only meet, but exceed, our clients’ expectations.”

“Working with VRM Management has been a game-changer for us,” the property owner added. “Wallace’s insights and strategies have significantly improved our revenue and given me the confidence that every part of my business is in the best possible hands.”